In other words, in the US the 5C 16Gb costs the equivalent of £345. In the UK it's £469.
For the same phone. It's a year old, still too small and now it looks like a toy. Plus we have to endure Apple fanbois spouting about how plastic is suddenly a wonderful material for cases.
In the US the 5S 16Gb is £408. In the UK it's £549.
It's virtually indistinguishable from the old 5, unless you get a gold one, which makes it even feminine than ever.
Bear in mind that these are for 16Gb versions - which isn't much storage. Of course, for £90 you can get the 32Gb (probably costs Apple less than £20 for the extra 16Gb)
France and Germany get it even worse.
Why is this? Taxes apparently. So how do other manufacturers make better phones for less?
PT Barnham said," there's one born every minute."
Seems to be the case.